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Posted on: November 6, 2020

RELEASE: 20-060 - City of Lebanon names new tourism director

Media Release




RELEASE: 20-060

VOICE: 417.991.2310





City of Lebanon names new tourism director


Rebecca Rupard has been named the new tourism director for the City of Lebanon. 


Rupard, who comes to Lebanon from the Ozarks Tri-County Lodging Association, began her tenure with the city on Monday. 


According to Michael Schumacher, City Administrator, Rupard’s experience stood out and made her selection an easy choice. 


Rupard served as the TCLA public relations manager for more than 17 years before coming to Lebanon. In addition to her job duties, she has been involved with numerous organizations and events, including the Special Olympics Missouri Polar Plunge, Lake of the Ozarks Water Safety Council, Lake of the Ozarks Midwest Coast Association, the Lake of the Ozarks Shootout, and the Lake of the Ozarks Canadian-American Police-Fire Games. 


Additionally, Rupard has served on the Missouri Division of Tourism Grant Review Committee, completed the Camden County Leadership Program, and served as a facilitator for the Leadership Program for many years.  She has been involved in the tourism industry by serving as the project manager for the Missouri Division of Tourism Promote Missouri Fund Program on behalf of TCLA and attending industry events and conferences representing the Lake of the Ozarks. 


Rupard said she is thrilled have been selected as the tourism director for Lebanon and Laclede County.


“Not only does this area have so much to offer, but there are many exciting projects underway that will add to the items we can promote to potential visitors.” Rupard said.  


“Fortunately for me, my mother was raised and went to school here in Lebanon, so much of what I’m seeing, and learning is familiar. It is going to be wonderful representing this area, being a part of this community, and working toward increasing awareness of why people should consider visiting Lebanon and Laclede County.  I have experienced first-hand that this is truly a friendly place with friendly people.”  


Schumacher said he believes Rupard will be able to build on positive momentum Lebanon tourism has experienced under former tourism director Nicole McGinnis who relocated to be closer to family.  


“We are so pleased to have Rebecca as part of our team and look forward to seeing what she and the Lebanon Tourism and Marketing Advisory Committee will bring to our great community,” Schumacher said.


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